Posts Tagged ‘search engine optimization’
Your Site
September 25th, 2008 | 
Author: The Process | Logo | Revisions | Illustration and Site | Stationery | Management
Managing your Site
While the site is designed, you will want to populate the site. Start with your categories, go light on your sub-categories and make sure all your pictures are about the same length and height. That will help keep all of your pictures aligned. You may also want to consider framing them. Although this may be time consuming the end result is always very professional. Make sure you always populate your site documents as your About Us, Contact Us and Policies pages will become the lifeline of your site and will answer any questions your customer may have.
On the General Settings link you will see some of the information you need to add to your cart, like your business name and address. You can also put your store on vacation so no one will see your work in progress.
Content is also very important. The lack of content will make you look as if you have no experience or fraudulent. You will need to answer questions before they are asked! Why should your customer buy from you? Are you offering enough information to make your customers feel comfortable and invited? Are you talking about your products? Are you using the keywords you chose and repeating them on your content, titles and links? This will become part of the search words customers use to get to you.
Just remember that copying text from other sites, even phrases, will get you penalized with the search engines!!
Going Live
This is the most exciting part as your site becomes live and a viable source of income for your business. After teaching you how to use and manage your cart and configuring it, it is time to think how you will promote and brand yourself on the internet.
Have you ever driven by a McDonald`s and your son or daughter will recognize the golden arches? They have effectively used an icon, a recognizable icon, that has branded them and bred familiarity. But how do you breed familiarity? Advertising! Mailers, newsletters, postcards and ads will get your logo to your customers.
Create promotions, coupons, sales and online parties to get that ball rolling. Send out your newsletter and promote your store. Mail your postcards and get the sale!
In short, having an easy to navigate layout will help your customer have a pleasant shopping experience. Limit the amount of subcategories you choose, or your customer will feel like she is in a maze of categories and subcategories, never finding the product she came to buy in the first place. Highlighting items and features with graphics can be an excellent way to make a sale.Also keep in mind that having too many subcategories will make your site a labyrinth and your client will get lost or will not find the product she needs and leave. You may want to write down what categories and sub categories you may want and in what order.
SEO and Maintenance
SEO- Search Engine Optimization is essential to be successful as it will be your number one tool to be found on the internet. Here are 5 good tips to make sure you are found;
1. Make sure you use your keywords in your content
2. Always submit your site at lease once a month
3. Site maps are very important for SEO so make sure you ask for one!
4. Change your content on your front page often
5. Don`t use your competitor`s name in your keywords!
Following these simple steps will help you keep your site indexed and found!
About
Accolades | As seen in | Charities | Links I ♥
Premier web designer to incorporate fashion design and French style sketches and class to web design and stationery branded by her girly couture savoir-faire graphics.
Never willing to conform to just one style or one line of expertise, Elaine is always at the cutting edge of style and design and latest trends and newest technologies that will ensure your site will be like none other.
More than just a web designer, Elaine is a trained graphic designer, illustrator and SEO consultant. Specializing in Commercial art, the art or communicating with graphics, which taught her to use art to evoke feeling and passion. Creating sites and being part of businesses in the beginning stages brings her great joy, but more so to see them succeed. Hiring Elaine will get you a well versed, experienced couture web designer.
Career Highlights
- Illustrated a book Vie a Paris
- Provided consulting and artwork for a fantastic Parisian Shopping iPhone app for one of today`s experts in Paris Flea Markets-Claudia Strasser, Keys of the Fleas.
- New York & Company (formerly Lerner`s New York) scouts me for Coco & Lolly.
- Dior continues to utilize my work on their collateral material for their national campaigns.
- Selected by Dior as their Exclusive Design Diva for Adore Dior.com (http://adoredior.com/ItemInfo.asp?itemID=324)-(Click here to see screen shot. Website no longer in existence) Chosen by Dior to design an exclusive piece for their charity benefit auction. Proceeds go to Look Good…Feel Better.org. The piece fetched $3,381.01, the fourth highest bid item at auction close!! They applauded me as one of “today`s hottest up and coming designers”.
- I was awarded the very chic 2008 She Takes On the World -Women of the Year Award (Please type my name on the search field). Thank you!!! (Image link)
- Former Beateworks owner, public speaker and soon to be published writer Beate Chelete places her confidence in me to create collateral material for her book Women Who Want It All. (She sold Beateworks to Corbis, owned by Bill Gates!)
- Nominee of McCaskey Alumni Association Awards Distinguished Alumni Award 2009
- Collaborating in several projects with Retired Sergeant Major and Pentagon Defense Contractor and Web Design Maverick Ron Schexnayder.
- Worked with Chicken Soup of the Soul contributor and Glamour Magazine Glambassador, Michelle Rossi.
- Consulting for Divine Diamonds NY on Web 2.0 technology, SEO (Search Engine Optimization) and marketing.
- Design corporate logo for Parisian Tie Designer Le Cravatier.
- Celebrity Makeup Master Chris Lanston gets a web image makeover by me.
- Created and sold the successful social network for Women entrepreneur Divapreneur ®
- I write articles for several design magazines.
- I consult several large firms in my spare time.
- Design impeccable couture web sites and illustrations for high end web sites and businesses
Skills & Certifications
- Certificate Web Design
- XML, Flash, HTML, PHP and CSS proficient
- I keep up with the latest web marketing trends, teach networking techniques and contribute articles on the subject to magazines and blogs.
- Search Engine Optimization Certificate
- Formerly a nursing student with medical field experience.
- I hold a Certificate from the Expanded Nutrition Education Program at Penn State University.
Publications, Exhibitions & Speaking
- Published in Anthology three times.
- I currently have a small exhibit at The Museum of Computer Art in New York.
- Featured blogger The Human Behind the Avatar book.
- Former editor and writer in Divapreneur Magazine.
- Written articles for Smashing Magazine.
- I have designed 3 fonts, rubber stamps, scrap booking papers, fabric and stationery.
- I have been asked to speak at The Village Art Association, teaching others on how to produce Macrophotography- The art of making beautiful close ups- digitally.
Tidbits about Me
- Love to cook
- Love Hello Kitty
- Addicted to paper, stationery and pens
- I love purses more than shoes
- I can sew, knit and crochet
- I collect old patterns and ephemera
- I have 3 dogs and 1 cat
- I can speak a total of 4 languages (English, Spanish, French and Italian), 2 fluently and 2 well enough to get around
- Mother of 5 children and happily married
Elaine Biss is a proud member of Creative Latitude, a worldwide community that unites various creative disciplines for collective promotion, education and ethical business practice.
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Tags: Blogs, Couture Web Design, Elaine Biss, Help, How to, Illustrations, Learning, Original Couture web designer, Press, search engine optimization, Stationery | 
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