Your Site
September 25, 2008 | Filed Under Learning | Leave a Comment
The Process | Logo | Revisions | Illustration and Site | Stationery | Management
Managing your Site
While the site is designed, you will want to populate the site. Start with your categories, go light on your sub-categories and make sure all your pictures are about the same length and height. That will help keep all of your pictures aligned. You may also want to consider framing them. Although this may be time consuming the end result is always very professional. Make sure you always populate your site documents as your About Us, Contact Us and Policies pages will become the lifeline of your site and will answer any questions your customer may have.
On the General Settings link you will see some of the information you need to add to your cart, like your business name and address. You can also put your store on vacation so no one will see your work in progress.
Content is also very important. The lack of content will make you look as if you have no experience or fraudulent. You will need to answer questions before they are asked! Why should your customer buy from you? Are you offering enough information to make your customers feel comfortable and invited? Are you talking about your products? Are you using the keywords you chose and repeating them on your content, titles and links? This will become part of the search words customers use to get to you.
Just remember that copying text from other sites, even phrases, will get you penalized with the search engines!!
Going Live
This is the most exciting part as your site becomes live and a viable source of income for your business. After teaching you how to use and manage your cart and configuring it, it is time to think how you will promote and brand yourself on the internet.
Have you ever driven by a McDonald`s and your son or daughter will recognize the golden arches? They have effectively used an icon, a recognizable icon, that has branded them and bred familiarity. But how do you breed familiarity? Advertising! Mailers, newsletters, postcards and ads will get your logo to your customers.
Create promotions, coupons, sales and online parties to get that ball rolling. Send out your newsletter and promote your store. Mail your postcards and get the sale!
In short, having an easy to navigate layout will help your customer have a pleasant shopping experience. Limit the amount of subcategories you choose, or your customer will feel like she is in a maze of categories and subcategories, never finding the product she came to buy in the first place. Highlighting items and features with graphics can be an excellent way to make a sale.Also keep in mind that having too many subcategories will make your site a labyrinth and your client will get lost or will not find the product she needs and leave. You may want to write down what categories and sub categories you may want and in what order.
SEO and Maintenance
SEO- Search Engine Optimization is essential to be successful as it will be your number one tool to be found on the internet. Here are 5 good tips to make sure you are found;
1. Make sure you use your keywords in your content
2. Always submit your site at lease once a month
3. Site maps are very important for SEO so make sure you ask for one!
4. Change your content on your front page often
5. Don`t use your competitor`s name in your keywords!
Following these simple steps will help you keep your site indexed and found!
Other Services
September 13, 2008 | Filed Under Learning | Leave a Comment
- SEO Search Engine Optimization, Website Optimization and Marketing
- Stationery, Business card, Postcard Letterhead
- Commercials, Video & Custom Music
SEO Search Engine Optimization, Website Optimization and Marketing
September 13, 2008 | Filed Under Learning | 1 Comment
Why would you set up a lemonade stand in the middle of nowhere? Be where customers are, the search engines! I can either teach you or I can take the reigns and you sit back and relax. Most designers either teach you nothing on the matter or give you enough to limp along.
From organic searches to SEO marketing, you will be on your way to being number #1!
Tags: Website Optimization,seo optimization,search engine optimization, seo, natural search, search engine placement, search engine marketing, search engine placement companies,link popularity, search engine submission
Boutique Website Design | Shopping Cart Design | Couture Web Design
September 13, 2008 | Filed Under Learning | Leave a Comment
This one has all the little extras that will make your boutique web design special. No matter what your style is- chic, retro, Parisian chic, girlie girly or simply feminine wow- It is all custom, all original!The package includes a feminine boutique luxury web design ready to be populated, which means you add the content and pictures to your couture web site and I teach you to optimize the pictures as well as how to maintain the site over a one hour class over the phone or written email lesson. It will be viable and ready to go when you are ready. Artwork must be purchased separately.
- Cart Setup
- Blog- Optional
- Search engine optimization
- 30-Day Training and Support- Not just for your cart but for your business as well.
Some of the features are,
- Gift Registry/Wish list-Best for boutiques!
- Coupon/Gift Card
- Stock Options -Best for Clothing boutiques!
- Shipping Module-Optional
- Contact Form
- Guest book-Optional
- Site map
- SEO Optimization
- HTML Category Description-
- Accept payments with 2checkout, Paypal or any gateway of your choice-List will be provided.
About
September 12, 2008 | Filed Under Learning | Leave a Comment
My name is Elaine Biss. As a trained commercial artist, I was trained to use art to communicate feeling and evoke passion. Web design seemed like the natural step after taking my skills into the computer. Creating sites and being part of businesses in the beginning stages brings me great joy, but more so to see them succeed.
You can be confident you have a trained professional dedicated to your success. Hiring me will get you a well versed, experienced couture web designer.
Career Highlights
- Exclusive Design Diva for Adore Dior.com- Chosen by Dior to design an exclusive piece for their charity benefit auction. Proceeds go to Look Good…Feel Better.org. The piece fetched $3,381.01, the fourth highest bid item at auction close!!
- I was awarded the very chic 2008 She Takes On the World -Women of the Year Award. Thank you!!!
- Collaborating in several projects with Retired Sergeant Major and Pentagon Defense Contractor as well as Web Design Maverick Ron Schexnayder.
- I have worked with Chicken Soup of the Soul contributor and Glamour Magazine Glambassador, Michelle Rossi.
- On going consulting for Divine Diamonds NY on Web 2.0 technology, SEO (Search Engine Optimization) and marketing.
- Design corporate logo for Parisian Tie Designer Le Cravatier.
- Celebrity Makeup Master Chris Lanston gets a web image makeover by me.
- Created and sold the successful social network for Women entrepreneur Divapreneur ®
- I write articles for several design magazines.
- I consult several large firms in my spare time.
- Design impeccable couture web sites and illustrations for high end web sites and businesses
Skills & Certifications
- Certificate Web Design
- XML, Flash, HTML, PHP and CSS proficient
- I keep up with the latest web marketing trends, teach networking techniques and contribute articles on the subject to magazines and blogs..
- Search Engine Optimization Certificate
- Formerly a nursing student with medical field experience.
- Mother of 5 children and happily married
Publications, Exhibitions & Speaking
- Published in Anthology three times.
- I currently have a small exhibit at The Museum of Computer Art in New York.
- Featured blogger The Human Behind the Avatar book.
- Former editor and writer in Divapreneur Magazine.
- Written articles for Smashing Magazine.
- I have designed 2 fonts, rubber stamps, scrap booking papers, fabric and stationery.
- I have been asked to speak at The Village Art Association, teaching others on how to produce Macrophotography- The art of making beautiful close ups- digitally.
