10 Things that will Build your Branding (Besides a Logo)
November 4, 2008 | Filed Under Learning | 7 Comments
After the site, logo and blog is all made to match, you`d think that would be enough to solidify your identity on the web. Not really. Now that you have a logo to brand you, it should be short of tattooed on everyone and decreed that it is committed to memory by everyone who has working eyes.
But because obviously that is not realistic, here are 10 tips to “spread the word” on your logo,
- Iconize that- Yep everywhere you go, you are asked to upload a picture or an icon to your profile. So why not a mini version of your logo? It`s the simplest way to go when telling people your brand rocks.
- Be your own avatar- A little different than an icon, an avatar is a mini YOU. So if you had an illustration made to your likeness, you may want to grace the pages of your facebook with you illustrated.
Ruta Fox, owner of Divine Diamonds NY makes an illustrated appearance with her sexy and sassy avatar
- Master (or mistress) of your MySpace-Regardless of the social network you have chosen to deck out in your “business attire”, business pages always look better branded with your logo and graphics that match your site. When consistency is key, make sure ALL of your graphics at least have the same theme.
My MySpace page all decked out.
- Email me pretty-Yes, even your email can have all the wrappings of your site and more. Why send a plain email? You could be sending links to your store, blog and even social network pages inviting them to further interact with you. The very action of emailing your identity within your email, establishes rapport with your receiver, thus creating branding and clearing the way for a possible sale!
- Show me your badge!- Have you ever gotten a glittery badge wishing you a happy day? Why not have one with your LOGO? This is just another way in which you can send someone a nice sentiment, branded with your logo.
- Adorn your Sign up box-That`s right! if you`ve got the right designer, he or she will know how to make your sign up more that pretty, but so cute everyone will want to sign up.
Please enter your name- You know you want to!!
- You are my Fave!- Favicons are another way to make that branding stick. They come in a variety of styles from animated to scrolling with text. Pick a style and brand!
- Background graphics- That background may not be the same one in your site, but it surely can carry your message. I love Old Navy`s background repetition of their initials. It`s a bit subliminal, yet effective at delivering what they intended, their branding into your head.
- Your e-John Hancock please-Okay besides what you may be thinking, I really mean your signature. Forums and networks allow users to create sigs, an image with your information and hyperlinked to your site. Do I have to say what you could be doing with it??? I think you get the idea.:D
- A different kind of Icon- From RSS feeds to email me graphics, these can all have a little something that makes it feel like they belong to your site. They are easily recognizable and maintain that much needed continuity.
I apologize for being repetitious, but if there is something you must do when creating branding, is trying to keep as much consistency within all the pages that have your name. Happy branding!
Other Services
September 13, 2008 | Filed Under Learning | Leave a Comment
- SEO Search Engine Optimization, Website Optimization and Marketing
- Stationery, Business card, Postcard Letterhead
- Commercials, Video & Custom Music
Graphics
September 13, 2008 | Filed Under Learning | Leave a Comment
- Girly, Feminine Logos
- Hip & Girly Character
- Chic and Girly Boutique Illustration
- Elegant, Feminine & Girly Natural Media Illustration
- Retro Pinup Illustrations
- Brocade, French DamaskToile Jacquard print seamless patterning
- Haute Couture Fashion Illustrations and Logos
- Girly Package Design
Web Design
September 13, 2008 | Filed Under Learning | Leave a Comment
- Trendy Boutique Website Boutique | Shopping Cart Design | Couture Web Design
- Content Management Brochure Site
- Girly Matching Email/Newsletter Template
- Colorful Sweet and Girly Blogger Wordpress Blogs / Matching Blogs
- Trendy Newsletter/Email Template
Trendy Newsletter/Email Template
September 13, 2008 | Filed Under Learning | Leave a Comment
Match your Newsletter to your site. Great for marketing or keeping in touch with your customers. Will work with either Vertical Response or your Cubecart Newsletter Engine. Please inquire about other newsletter services.
Retro Pinups Illustrations
September 13, 2008 | Filed Under Learning | Leave a Comment
These pinup illustrations have rich photographic quality! You can provide an old photo or allow me to do the research and create a one of a kind master piece. Pinups grew in popularity between 1920 and 1960. Today they are very much loved by boutique owners and merchants Modern versions of these can be found here.
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September 13, 2008 | Filed Under Learning | Leave a Comment